What Is SEO/Search Engine Optimization?

When you use Google (or the opposite search engine) to seem for a term, have you ever ever ever wondered how the websites within the primary search results page got there, when there are likely thousands of other participate websites which match your search term? Well, the answer thereto question is program Optimization (SEO). Those first a small number of websites had better SEO than their competitors. So, what’s SEO? Simply, it is a marketing strategy used to increase the ranking of an online site in search engines.

several of those websites receive the first search results page without much help from SEO because their brand names are sufficiently famous to urge them listed within the primary page. the other websites believe SEO to urge them to the first or second search results page. you’ll wonder why SEO is so important. Well, users rarely transcend the first few search result pages when finding out a term. Can you remember when was the last time you clicked on the 15th search results page?

SEO is often exhausted in some ways. the foremost (and effective) SEO methods are the following:

1) SEO titles, headers, and URL addresses

2) Back-linking

3) Writing SEO content

4) the use of multimedia

5) Regular updates

This article will in short touch on individually of these SEO techniques. One by one of these techniques are getting to be described intimately in subsequent articles.

1.SEO titles, headers, and URL addresses

The subject of a webpage is different from its heading. The title is manifest on the ‘tab’ of that webpage while the heading is displayed within the webpage itself. once you enter a search term (known because of the keyword), the program tries to hunt out websites whose title, heading and URL address match the given keyword. If the title, heading, or the URL address of an online site matches your keyword, then that website is given a far better ranking than others.


When you visit an online site, you’ll usually see several hyperlinks linking that website to other websites. These links are mentioned as back-links. Wikipedia could also be an exemplar for back-links. All the testimonial websites are listed at the lowest of a Wikipedia article. These hyperlinks (at the lowest of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of an online site. Generally, the more back-links an online site has, the upper it’s ranking.

3.Writing SEO content

Search engines plan to match the entered keyword with the content of websites. as an example, if your keyword is “golf player”, the program will search for articles having the term “golf player”. However, there will be many articles having the term “golf player” in them. The program will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords within the article by the whole number of words then multiplying the result by 100.

For example, if a 100 worded article has the keyword “golf player” repeated twice in it, the article features a keyword density of twenty-two. Articles having a keyword density of 0.5-2% are generally given the absolute best ranking.

4.The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. most search engines know this and therefore; they supply websites containing multimedia (graphics, videos, and flash applications) a far better ranking than other websites.

5.Regular updates

People have an unquenchable thirst for brand fresh information and facts. the most search engines address this need by giving the websites which are regularly updated a far better ranking than other websites.

We expect that we answered your question “What is SEO?” satisfactorily through this text.

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